Create Huge Profits For Your Local Niche Business
Thanks to search engine optimization, branding, web design and social media tools, a local business can open up the doors to huge profits in local niche markets they never knew existed.
Small businesses with the right online plan, can access customers with products and services they were never able to reach. The biggest challenge for every business is to get the word out about what they do. There are lots of great ideas, but if you can't reach the market and develop enough customers, your business may not survive.
The internet can pave the way for your idea but you need to know how to get there.
Start With Keyword Research
The first step with every online plan is to do extensive keyword research. Most companies are not aware there are thousands of keywords searched for within every niche. For example;when someone has a leaky shower in their home, the logical thing to do is to search for a plumber. That is obsolete thinking. The internet has changed the way people think. Our habits have changed. Consumers have been empowered with access to knowledge via the internet. Now when a home owner has a leaky shower they have thousands of possibilities for searching for information.
A customer might not think to search "plumber". Instead they may search "shower leak" which has 50 related keyword phrases. Maybe they search "wet ceiling" or "water damage". If you are a plumber and not marketing your services online you become the solution of last resort.
However as a plumber, there may be certain niche specialties you may want to pursue. So rather than just thinking that all you need is a listing under a directory in the plumber category, consider building your business based on what a home owner searches for. Then design your online plan. Build your business based on what consumers need and want, not what you think they want.
Create Educational Content on Your Website
Consumers search online for information, that's why they search. Something as simple as a shower leak may not be that simple. Keyword research will tell you how large the demand is for information related to shower leaks. That could become your niche market. Now start researching all the terms that relate to showers and shower leaks.
Once you know what your customers want, then start creating educational content using the keywords in your search. You'll be surprised at what you find. You are on your way to creating a unique niche business within the plumbing business.
Knowledge of the profitability in the shower leak niche will tell you how large the geographic area you need to capitalize on this niche. Maybe it's one town. Maybe six. Maybe an entire county. Perhaps you have discovered an overlooked market that can be franchised nationwide. This is how the internet is changing all businesses. Many businesses who are relying on the old way of running their business are dying a rapid death. Others are becoming huge household names overnight.
Optimizing Your Web Content
Search engines are in the business of producing quality information for their visitors. As a result they are forcing web content to be specific and on task. Content should follow very closely the keywords optimized on a page. It wasn't long ago that the rule of thumb was to use 10 keywords or less to optimize a web page. Including commas and spaces that could easily require 100 characters. The appropriate amount has been reduced down to 60 characters optimized in a web pages title tags.
Using less keywords on a page requires more detailed, high quality content that rewards niche business. The online winners are going to become those who are experts in a single niche, not generalists.
Branding Your Niche For Profitability
Once you have created optimized content for your web site, the next step is branding your business. The resources available to you today like logos, web sites, blogs, social media and online newsletters empower the small business owner with tools that enable competition with larger established companies.
Once you have created your site with educational information about your product and service, you are well on your way toward exposing your niche to a large audience. The harder you work it, the more people you reach. Unlike a business card or brochure, your customers can find you over and over 24 hours per day.